CV

Professional Summary

A marketing strategist with 5+ years of global agency and in-house experience across brand marketing, content, product positioning, and omnichannel strategy across diverse sectors. My work spans Fortune 500s to founder-led startups, always rooted in insights, powered by content, and focused on growth.

From managing $2M+ in project value, to reducing development timelines by 30%, to building purpose-driven GTM strategies for emerging businesses, I operate at the intersection of creativity, performance, and strategic execution.

Brand Strategy | Product Marketing | GTM Campaigns | Stakeholder Management
Sector Experience: Luxury Beauty, Fashion, Retail, and Education (B2B & B2C)
Based in the UK, rooted in India, and inspired by stories from everywhere

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Skills

Content Strategy Copywriting Campaign Management Branding Social Media Go-to-market Planning Marketing Growth Strategy Fundraising Creative Initiatives Client Relationship Management Event & Activation Planning Storytelling

Work Experience

Feb’24 – Apr’25

Client Services Executive, Pixel Inspiration

Manchester, UK

Led retail digital signage campaigns across 800+ UK & EU stores.
Owned full cycle from client briefing to creative production to execution.
Delivered 150+ digital campaigns for 17+ brands across UK/EU retail, aligning creative, tech, and commercial teams to drive consistent in-store and digital brand presence.
Collaborated with creative, ops, dev, trade, and marketing teams to meet strict retail deadlines
Optimised internal systems to streamline cross-team workflows and support long-term brand planning. (Live Content Tracker, Event Pipeline, Innovation Decks)
Managed key accounts under L’Oréal Group (Armani Beauty, YSL, Lancôme, Kiehl’s and more).
Led GTM execution for high-value luxury activations (e.g., Lancôme Lift & Learn) under 2-week timelines balancing stakeholder input, tech constraints, and brand storytelling.
Supported client comms, scheduling, and quality control for luxury rollouts.

Jul’22 – Dec’23

Growth Head & Creative Strategist, SPC Leathers

Developed brand strategy, packaging, and GTM for Tan Lerida (SPC's DTC product line)
Built pitch decks and B2B marketing collaterals for international clients
Oversaw B2B communications and DTC brand positioning (Organic & Paid Media)
Initiated factory-to-consumer storytelling, designed product line identity and launched new vertical
Co-led a team for market research and retail readiness of new collections
Collaborated with senior leadership to build a future-facing narrative for a 30-year-old manufacturing unit

Dec’21 – Jun’22

Brand Manager – Communications, Rite Angles

Gurugram, IN

Owned and led branding for 3 key accounts (40% of firm revenue)
Led rebranding and digital marketing for top schools in Gurgaon and Jaipur
Planned 360° campaigns including social media, print, OOH, activations
Launched a GTM strategy, generating 2,000+ signups and 72% engagement within 60 days.
Increased online engagement and admissions inquiries significantly
Managed 7-member in-house design and content teams, and reported directly to founders
Produced SEO-driven content for the web, blogs, social media, press releases, and promotional materials.
Youngest brand manager in the firm, hired post-MICA certification

Jun’21 – Nov’21

Marketing Consultant (Contract)

Remote

Curated and managed end-to-end social media content for a Germany-based startup, aligning brand voice with audience insights to drive consistent engagement.
Delivered agile content strategies and performance feedback loops, strengthening early-stage brand positioning in a new market.

Jul’18 – Nov’20

Associate Content Lead, NIIT Ltd

Gurugram, IN

• Nurtured relationships with Fortune 500 clients, securing multi-million-dollar renewals.

• Developed prototypes and storyboards for 50+ projects, reducing product development time by 30%.

• Contributed to 100+ hours of award-winning technical learning content (Brandon Hall Award recipient).

• Coached 8 team members, streamlining and improving onboarding efficiency by 25%.

Education

2022-23

University of Manchester, UK

MSc Marketing (Specialisation: B2B Marketing)

2021

Mudra Institute of Communications, Ahmedabad, IN

PG Certification in Digital Marketing & Communications (Specialisation: Branding & Communications)

University of Delhi, IN

2015 - 2018

BA (Hons.) Business Economics

Interests

I'm driven by curiosity and clarity. Whether it’s decoding why a campaign worked or mapping the customer journey, I’m interested in how ideas move people and how stories evolve. Beyond work, I love to volunteer across community projects, advocate for sustainable business practices, and enjoy travel, exploring diverse cultures & cuisines, and writing reflections on building with purpose. I gravitate toward ideas that create long-term impact, especially at the intersection of creativity, strategy, and growth.